start your TRANSFORMATION
join the men of sbs
San Benito Strength is a private association for men seeking to maximize their physical and mental potential using a proven longevity based approach.
Since 2011, our transformation system has helped hundreds of men achieve peak performance, physique, and vitality.
As the first of its kind, SBS remains unchallenged as the gold standard of men’s training. Our relentless commitment to health, strength, and freedom sets us in a league of our own.
We craft optimal training and nutrition plans for men of all ages: business moguls, devoted dads, law enforcers, athletes, and weekend warriors. The men of San Benito Strength are united by the pursuit of excellence.
Unleash your true potential
Transform Your Physique In As little As 45 Minutes, 3X/week.
Train For Life: Build Muscle Without Beating Up Your Joints.
Level Up Your Game: Get The Edge On Peers and Rivals.
Develop Greater Confidence and Mental Toughness.
Ignite Your Mental Firepower: Possess More Daily Energy & Laser Focus.
Join the ‘Hard as Iron’ Community of Men.
As a former MLB player, I've been around many trainers, but none compare to the quality of SBS and Hunter's training.
“The culture that is created in the barn is only going to push you to be the best version of you.”
-Daniel Barone, Hollister, CA
“As a professional pilot, Hunter and the SBS community are vital to my personal and business success. On day one, a foundation of aggressive physical work and positive mental mindset was established.”
“After 10 years, the mission continues. I consider Hunter’s approach essential and highly recommend to anyone wanting to meet their best self.”
James T. Dassel, Corporate Pilot, Hollister, CA
San benito strength START GUIDE
After scheduling your first workout, you’ll complete 3 one-on-one sessions with an SBS coach where you will learn foundational training principles that serve as a great introduction to our association and that set you up on a path to success.
After the initial invitation to San Benito Strength, you must commit to a minimum of 3 months. Building true strength is a process, thus, single sessions or classes are not offered.
We don’t care about your size or genetics. Considerations for new members include: work ethic, attitude, focus, and commitment.
The culture at san benito strength:
Disciplined men building mental and physical strength.
Men striving for achievement in every aspect of life.
An atmosphere of camaraderie that fuels accountability and encouragement.
A true manifestation of physical excellence and fitness.
do not join sbs if you:
Require the comfort of heating and A/C.
Need TV screens, lounge rooms, or mirrors.
Are stuck on the latest gimmicks and fads.
Can’t train without checking your phone every 30 seconds.
Are obsessed with taking selfies.
Bring excuses and negativity.
Want to know more about san benito strength?
Join our FREE email newsletter below.
“No man has the right to be an amateur in the matter of physical training. It is a shame for a man to grow old without seeing the strength of which his body is capable.”
- SOCRATES
“Joining SBS completely changed the way I look at exercise. Coach Hunter not only put me on a great high intensity strength program, he also helped me get my nutrition dialed in.”
“At 29 years old, I’m the fastest and strongest I’ve ever been and had my best rugby season ever because of the changes I made with Hunter’s guidance.”
Brian Martinez, Electrician, Hollister, CA
“I’m a proud member of SBS. Hunter processes have given me a larger tool box for life and assists me in being a strong contributor to my family and my community”.
“Hunter and San Benito Strength is a true representative of what purpose, education, intelligence, responsibility and professionalism looks like.”
Jarad Gallagher, CEO Shashi Hospitality Michelin, Starred Executive Chef
INSIDE SBS: MEMBER BENEFITS
24/7 access to a private training facility.
Coaching, Programming, Equipment - all included.
Training splits to fit your schedule: 3, 4, or 5 days per week.
Weekly programming via email and the TrueCoach app.
Personalized nutrition plans based on quarterly body composition scans.
A member-only messaging channel: educational resources, Q&A, and more.
Personalized coaching during team training hours.
Supplement guidance & instruction (based on individual assessment)
High octane online training
YOU WILL RECEIVE:
SBS programming delivered to your inbox and app weekly.
Training to fit your needs: 3, 4, or 5 days per week.
Nutrition and habit tracking.
Access to private messaging channel: additional resources, education, and Q&A.
Receive detailed technique feedback and instruction.
Videos via app: best set up for equipment/machines, exercise demonstration.
PERFECT FOR:
Intermediate trainees looking to take their results to the next level.
Experienced trainees who want a program developed by an expert.
Coaches seeking experienced guidance for their programming - because even coaches need coaches.
Any man who wants to live fully, move without pain, and train for success in life.
‘I’ve been working with Hunter for the past 3 years.”
“As a former collegiate athlete with nearly 20 years in Law Enforcement, I've been involved in strength training for over 25 years. I've tried it ALL.”
“Hunter's programming is a lifestyle. His remote training program is top-notch. He's always available, pushing his clients regardless of the situation or distance.”
David Vargas, Sheriffs Deputy, Idaho
“Hunters program has changed my life. The program fits in my very busy lifestyle and has given me my my life back. My energy levels have sky rocketed and I am no longer burdened with constant brain fog.”
“It’s been a little over 5 months since I began the his online training and I’m already down 16 pounds and roughly 5% body fat all why getting stronger in every way imaginable. Hunter is extremely knowledgeable and has some of the most effective workout plans I’ve ever came across.”
Greg Huth, Fresno, CA
Hunter Cuneo
Strength & fitness coach, writer, and founder of San Benito Strength & High Octane Training. Since 2011, Hunter has created a complete transformation system, helping thousands of men and athletes achieve their health, fitness, and performance goals.
Through Hunter’s system, men in their 30s, 40s, 50s, and 60s have recaptured the vigor of their youth, achieved peak physical form, and cultivated a conquer's mindset -- without sacrificing their valuable time or long-term health.
“I have been a dedicated member of San Benito Strength since I was 15. Now at 19, my training at The Barn has not only transformed me physically but mentally as well. Thanks to Hunter's elite training programs and the discipline required to achieve my goals, I've become the best version of myself.”
“San Benito Strength is a brotherhood of men who actively seek to become the absolute best versions of themselves.”
Julien Garcia, Hollister, CA
“Hunter Cuneo and SBS are no BS. If you want straight talk from a highly informed fitness expert then join SBS. Hunter will help lead you to the best physical and mental version of yourself.”
“Hunter has been a major positive influence in my life as well as the lives of my three sons who are also proud SBS members.”
Kip Ward, Assistant Superintendent, Hollister School District & 6 Year SBS Member
COMITTMENT. STRENGTH. DISCIPLINE.
San Benito Strength is a private membership association for men seeking to attain optimal levels of strength, athletic performance, and health. Most of today’s fitness clubs pride themselves on being “inclusive” and for everyone. San Benito Strength however, is an exclusive club for only those who are committed to constant personal growth and self-improvement. If you are a man and would like to honor your inner warrior spirit by becoming the strongest version of yourself, physically and mentally, then San Benito Strength is the club for you. We have training programs that serve competitive athletes at all levels, business owners, husbands/fathers, law enforcement officers, weekend warriors, and men of all ages who share in common the pursuit of excellence in life.